A takeaway of the article might be: Be beautiful, or employ nifty psychological tricks. See also: - https://en.wikipedia.org/wiki/Halo_effect https://en.wiki

A takeaway of the article might be: Be beautiful, or employ nifty psychological tricks. See also: - https://en.wikipedia.org/wiki/Halo_effect https://en.wikipedia.org/wiki/Halo_effect - https://en.wikipedia.org/wiki/Physical_attractiveness_stereotype https://en.wikipedia.org/wiki/Physical_attractiveness_stereo... - https://en.wikipedia.org/wiki/Sex_in_advertising https://en.wikipedia.org/wiki/Sex_in_advertising - https://en.wikipedia.org/wiki/Mirroring https://en.wikipedia.org/wiki/Mirroring - https://en.wikipedia.org/wiki/Patter https://en.wikipedia.org/wiki/Patter