I’m trying to remember if it was giphy that if you search for Star Trek, 90% of the results are Star Trek Discovery gifs. I guess deals with a given id holder

I’m trying to remember if it was giphy that if you search for Star Trek, 90% of the results are Star Trek Discovery gifs. I guess deals with a given id holder was one way to monetize this sort of service, and totally stifle the organic weirdness and randomness at the same time.