3 ms·
It doesn't. The idea (pre-aquisition, afaik Meta deprioritized that) was letting companies pay to push their gifs. Since companies can't directly buy ads in yo
by detaro 3y ago
It doesn't.
The idea (pre-aquisition, afaik Meta deprioritized that) was letting companies pay to push their gifs. Since companies can't directly buy ads in your private conversations, giphy could offer them the exciting opportunity to push people to send ads in meme-format to their friends! (I wish I was joking, but that was their framing)