Better still. The more inconvenience it causes everybody involved (especially the other customers in line behind that form being filled out), the better. They

Better still. The more inconvenience it causes everybody involved (especially the other customers in line behind that form being filled out), the better. They've already convinced one person (me in this case) to make a conscious effort to find grocery stores that don't have silly loyalty cards when its convenient. If they start delaying the checkout process every time they sell me groceries by making me fill out a form, they'll start convincing those other people in line that maybe they should go across the street to that other giant grocery store that doesn't require those cards. I just wish that more people did this. Most everybody I see in stores these days seems perfectly happy to carry around a dozen of those cards.