What would be the motivation for a company to do this though? Trickery is not the way to win over new customers. The people buying these products want “not” mil

What would be the motivation for a company to do this though? Trickery is not the way to win over new customers. The people buying these products want “not” milk. They’re specifically seeking out a product that isn’t milk. These companies have every reason to highlight the “not” rather than to hide it.