Cars are generally a commodity these days...especially since vehicles look 60-80% the same (in each class of vehicle), short of some design changes. So, MPC (M

Cars are generally a commodity these days...especially since vehicles look 60-80% the same (in each class of vehicle), short of some design changes. So, MPC (Miles per Charge) is essentially the equivalent of the computer GHz race, the faster the processor the better...at least as far as marketing is concerned. Couple that with range anxiety and you have the perfect way to incentivize people to buy heavier cars for longer range batteries. In a few years, if/when battery technology improves for autos then we'll start seeing a gain in milage without a gain in battery size. Look at the battery in an Apple Watch. It wasn't so long ago that a device that does as much as the watch does lasting your waking hours seemed a fantasy.