Lagging indicator of previous success. For tech, this currently is Bay Area start-ups (Meta, Google). The safe route is to invest based on brand name (aka prev

Lagging indicator of previous success. For tech, this currently is Bay Area start-ups (Meta, Google). The safe route is to invest based on brand name (aka previous success): Bay Area, ex-FAANG, Stanford education, etc. But by definition, you are trying to bet on current and future trends using previous data.