This eternal tension between - being "hard" on companies to have them clean after themselves and make actual significant improvement to ecology - being "soft"

This eternal tension between - being "hard" on companies to have them clean after themselves and make actual significant improvement to ecology - being "soft" on people who are not pulling their weight but also have little to no impact on the big picture It's kinda fun to see how to navigate the mixed messaging. We should basically be advocating for regular people to wholeheartedly put all the blame on corporations and pursue them to the bitter end for behaviors we as consumer should be allowed to pull off. As consumers let's be egoistic and hypocrites, with completely valid reasons this time.