It isn't, and this is partly why this kind of price-gouging can go on. Company x, sees a rise of say 5 percent in material cost, 5 percent in labor cost, they r

It isn't, and this is partly why this kind of price-gouging can go on. Company x, sees a rise of say 5 percent in material cost, 5 percent in labor cost, they raise retail prices 25 percent.