I was under the impression that except for a few truly extraordinary industrial sectors (or even just one or two companies within them), profit margins are razo

I was under the impression that except for a few truly extraordinary industrial sectors (or even just one or two companies within them), profit margins are razor thin. So if their normal 2.1% profit margin goes up to 2.104%, isn't that "record profits"? It's not a very interesting story, and won't much rouse the rabble on reddit. I'm not sure that they have to be able to show "record profits" so much as they just have to spin it that way.