It goes deeper than that, it's just easier to call out when it's a corporation as rich and large enough as HP being defended. There's a more base "blame the vic

It goes deeper than that, it's just easier to call out when it's a corporation as rich and large enough as HP being defended. There's a more base "blame the victim to avoid having to acknowledge something is wrong and having to do anything about it" mindset at work. If the reader blames the victim (for not reading what "HP Instant Ink" service actually is) then the reader doesn't have to do anything. After all, it's the victim's fault for not reading the contract/having infinite knowledge/wearing too short a dress. If there was anything wrong with the attacker's behavior then the reader would have to get outraged and do something, or respond with something deeply cynical, powerless and defeated.