I dont think EU will ban US business, but if they did, that would create opportunity for homegrown co petition to emerge. That's one theory. The problem is the

I dont think EU will ban US business, but if they did, that would create opportunity for homegrown co petition to emerge. That's one theory. The problem is the several years of lag time between the opportunity being created and anyone actually exploiting it at scale. In the meantime countless SMEs that depend on modern online services for their day to day operations would probably have failed. By now, cloud services are not rocket science. And yet the US keeps producing them at a far higher rate than we do over here. Much of that has been due to the VCs almost casually giving away millions in funding in the hope of backing the next unicorn among all the failures, which is an investment culture you don't see so much in Europe. But there are also reasons investors tend to favour some countries over others and the regulatory environment is usually second on that list (after taxes/subsidies) if it's not first. And in their regulatory environments the EU and US are almost polar opposites. The US is very lightly regulated (apart from the problems of regulatory capture, where the US seems to do much worse when it does happen) but that means tech firms engage in practices we might not like. The EU is very heavily regulated but that means added overheads even for well-behaved businesses that can eventually add up to being less competitive in a global market. Maybe there is a sweet spot in between but certainly neither the US nor the EU have found it yet.