Note the imprint, "Harvard business review classics." What I linked to is a 2008 republication of a book from 1975. The buggy-whip analogy also appears in a

Note the imprint, "Harvard business review classics." What I linked to is a 2008 republication of a book from 1975. The buggy-whip analogy also appears in a journal article of the same name by the same author in 1960. More info here: https://hbr.org/2016/08/a-refresher-on-marketing-myopia https://hbr.org/2016/08/a-refresher-on-marketing-myopia