3 ms·

Why & when done lists don't work: http://faculty.chicagobooth.edu/ayelet.fishbach/research/KF_JPSP08.pdf http://faculty.chicagobooth.edu/ayelet.fishbach/resear

• joedev 15y ago
  Very interesting find pknight: "4 studies show that emphasizing to-date information increases goal adherence when commitment is uncertain—that is, when participants study for a relatively unim- portant exam, consume luxuries, fulfill a desire, and make first-time contributions to a charity. Con- versely, emphasizing to-go information increases goal adherence when commitment is certain—that is, when participants study for an important exam, consume necessities, fulfill a need, and make repeated contributions to a charity."