3 ms·

Ask HN: Repeat or not keywords in URL for better SEO?

3 points by kikocherman 15y ago

One example is: if I have the domain howto.com, and I want to rank for "how to drink", what's the best URL for the page? howto.com/drink howto.com/how-to-drink Thanks for your help.

ianpurton 15y ago
I think you'd be better off with howto.com/how-to-drink I can't imagine the search engines giving you a boost because you've repeated keywords in the link. I would be more concerned about how you'll get anyone to link to your articles.
leejw00t354 15y ago
One thing I would add is I'm not sure how great search engines are at decoding domain names into keywords. I mean some search engines might understand howto.com would relate to the keywords "how to" but some might just read it as "howto". Because of that I'd say go for howto.com/how-to-drink.
AznHisoka 15y ago
It probably makes very very little difference in terms of ranking. In terms of click-through, it probably makes more of a difference.. as long as you have a friendly URL that looks clean, and has the keyword. So you want /how-to-drink, NOT /article/123131 and definitely not /sasdabasd2312121.asp
rjau 15y ago
Best would an Exact Match Domain (EMD): howtodrink.com. But if your site is going to be about more than just drinking then its probably not recommended. 1. howto.com/how-to-drink 2. howto.com/drink Number 1 will greatly out perform number 2 for the term 'how to drink'. I have not seen repeating the keyword in the root and path have a negative effect on seo. Make 'How To Drink' the first three words of the <title> tag and you're making a strong start.
- kikocherman 15y ago
  Does anyone have something to add here or is it the consensus that he is right? Also, what's better, www, or non-www? What about using words like the, a, etc. in the URL?
gesman 15y ago
I'd use: - howto.com/drink URL for category related to all drink-related articles, with anchor-rich links to other articles - howto.com/how-to-drink for specific article on how to drink. Gleb

3 points by kikocherman 15y ago

One example is: if I have the domain howto.com, and I want to rank for "how to drink", what's the best URL for the page? howto.com/drink howto.com/how-to-drink Thanks for your help.

ianpurton 15y ago

I think you'd be better off with howto.com/how-to-drink I can't imagine the search engines giving you a boost because you've repeated keywords in the link. I would be more concerned about how you'll get anyone to link to your articles.

leejw00t354 15y ago

One thing I would add is I'm not sure how great search engines are at decoding domain names into keywords. I mean some search engines might understand howto.com would relate to the keywords "how to" but some might just read it as "howto". Because of that I'd say go for howto.com/how-to-drink.

AznHisoka 15y ago

It probably makes very very little difference in terms of ranking. In terms of click-through, it probably makes more of a difference.. as long as you have a friendly URL that looks clean, and has the keyword. So you want /how-to-drink, NOT /article/123131 and definitely not /sasdabasd2312121.asp

rjau 15y ago

Best would an Exact Match Domain (EMD): howtodrink.com. But if your site is going to be about more than just drinking then its probably not recommended. 1. howto.com/how-to-drink 2. howto.com/drink Number 1 will greatly out perform number 2 for the term 'how to drink'. I have not seen repeating the keyword in the root and path have a negative effect on seo. Make 'How To Drink' the first three words of the <title> tag and you're making a strong start.

kikocherman 15y ago
Does anyone have something to add here or is it the consensus that he is right? Also, what's better, www, or non-www? What about using words like the, a, etc. in the URL?

gesman 15y ago

I'd use: - howto.com/drink URL for category related to all drink-related articles, with anchor-rich links to other articles - howto.com/how-to-drink for specific article on how to drink. Gleb