I mean, you may think rightly that there’s no business value but it is the customer’s estimate of business value you care about, not yours, because you want to

I mean, you may think rightly that there’s no business value but it is the customer’s estimate of business value you care about, not yours, because you want to gauge what it is in order to estimate how big a fraction of that number you can extract as your share. You’ll get paid long, long before they fail, sell, or IPO!