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Gotcha - that was helpful! When the opportunity does arise, what kind of meals do you normally end up trying - something you're familiar with or something new?

Gotcha - that was helpful! When the opportunity does arise, what kind of meals do you normally end up trying - something you're familiar with or something new? You've also put your finger on an important point - retention. What would compel you to go back to one of those meal-prep services? The "hurdles" you mention are very real. The intersection of easy, tasty and healthy is where we're trying to land. From our user studies, we've learned that some cuisines are misunderstood because of the way restaurants present them e.g. Indian food is always spicy and unhealthy. One of the main reasons we're not delivering prepared food is to bust these myths - by actually cooking the food, users would be able to see and customize the meals.

MilnerRoute 3y ago
We eat at Indian restaurants, so we would probably try an Indian meal prep service. It's not familiarity, per se - or it is just to the extent that we need to believe it'll be tasty. (Trying a new service involves a certain amount of in-the-moment impulsiveness. Like, "Mmm, that sounds good...") A good price on a flier will usually get us to give it a try. (The rationale is "that's about what we pay for a meal now anyways" or "that's cheaper than a restaurant." Or, "it's probably healthier than what we're eating now.") The bigger question is why do we stop using the services. That's usually "I didn't really like the taste of the last couple meals" or "I'm getting tired of the same limited choices." At some point you recalculate the per meal cost, and decide it's not worth it.