> * Outside of the HN crowd, I don't think the average consumer thinks of privacy as a differentiator. It's like trying to sell a service based on it being dec

> * Outside of the HN crowd, I don't think the average consumer thinks of privacy as a differentiator. It's like trying to sell a service based on it being decentralised or a social media service on free speech. It's a nice to have thing, but the majority of the population don't really consider it a selling point on its own. I think Kagi may have a better selling point because of this, since the differentiators are more 'you can choose exactly which sites you don't want to see/do want to see', not just 'we don't track you'. But I'm not sure even that's enough. Probably needs to be a mix of both really good marketing and search results that are leagues ahead of Google's (something that's admittedly not as unlikely now as it used to be).