Yeah my point wasn't that it was universally loved - there was plenty of criticism. but the criticism was because other things in the same product category wer

Yeah my point wasn't that it was universally loved - there was plenty of criticism. but the criticism was because other things in the same product category were better than iPhone at some things. and that's because the product category already existed, and people were used to using those products and had already formed opinions about how they should work. an augmented-reality headset is a fundamentally different sell, because that's not a product that currently exists in any meaningful way. Apple doesn't have to convince me that their AR headset is better than any other one that i've tried, because i've never tried one. They will have to convince me that this is a thing i need to own.