> The iPhone cost roughly the same as 2007’s competing smartphones that were already selling millions of units (e.g. the Nokia N95), and it offered completely u

> The iPhone cost roughly the same as 2007’s competing smartphones that were already selling millions of units (e.g. the Nokia N95), and it offered completely unique capabilities. At the time of launch the iPhone was one of the highest priced (including carrier subsidies) phones on the market.[1] > Today there is a high-volume VR headset in the market, the Quest 2, but the new Apple device is projected to be nearly ten times more expensive and it seems to be more of an incremental advancement of the state of the art. As Ballmer mentions later there were high-volume Windows Mobile phones available at that time too.[1] [1] https://www.youtube.com/watch?v=nXq9NTjEdTo https://www.youtube.com/watch?v=nXq9NTjEdTo