Well, yes, taking established findings and twisting them into a memorable or easily usable shape is what one does when trying to popularise concepts. (E.g. how

Well, yes, taking established findings and twisting them into a memorable or easily usable shape is what one does when trying to popularise concepts. (E.g. how the Shewhart/Deming cycle is related to the scientific method, or how the cost/speed/quality triangle restates "everything is a trade-off".) That says very little substantive about their results, though, so I'm curious how you think that matters to the discussion of developer productivity!