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Sure, but how many customers for life do they GAIN? That's how they are looking at it, as long as the net result is an increase in business, it's a good strate
by brk 15y ago
Sure, but how many customers for life do they GAIN? That's how they are looking at it, as long as the net result is an increase in business, it's a good strategy.
I'm not saying I am on one side or the other, but every 'targeted' campaign will have some fallout, you just have to make sure it's a small enough number.
- mathattack 15y agoFair point. Normally the downside is just a stamp when the coupon gets pitched. Here it's more. but it's still a cost benefit analysis like anything else.