3 ms·
The original reference is probably Levitt's "Marketing Myopia" (https://books.google.com/books?id=Zn4foOUm3AoC https://books.google.com/books?id=Zn4foOUm3AoC).
by stonogo 3y ago
The original reference is probably Levitt's "Marketing Myopia" (https://books.google.com/books?id=Zn4foOUm3AoC https://books.google.com/books?id=Zn4foOUm3AoC). Levitt uses it to illustrate that companies should focus on customers rather than products.
- AndrewKemendo 3y agoWell OPM came out in 1991 so I doubt it. https://youtu.be/62kxPyNZF3Q https://youtu.be/62kxPyNZF3Q
- stonogo 3y agoNote the imprint, "Harvard business review classics." What I linked to is a 2008 republication of a book from 1975. The buggy-whip analogy also appears in a journal article of the same name by the same author in 1960. More info here: https://hbr.org/2016/08/a-refresher-on-marketing-myopia https://hbr.org/2016/08/a-refresher-on-marketing-myopia
- AndrewKemendo 3y agoThanks for the detail and I should have dug deeper