It's not just the performance incentives that Uber and Lyft are paying either, they operate staffed offices in many markets to engage with potential, new and cu

It's not just the performance incentives that Uber and Lyft are paying either, they operate staffed offices in many markets to engage with potential, new and current drivers. Leasing office space, paying employees and doing this in each city costs real money, and you need this infrastructure to keep your pipeline of active drivers filled.