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Article is a bit big -- I'll read it but in the meantime, what did Apple do exactly? They "dialed down its MacBook manufacturing business with Asus"? What does
by pdimitar 3y ago
Article is a bit big -- I'll read it but in the meantime, what did Apple do exactly? They "dialed down its MacBook manufacturing business with Asus"? What does that mean? Asus would have been their hardware supplier, or?
- thevagrant 3y agoAsus made products for Apple and others. An example from memory is the sleek plastic Apple macbook (white and black) from 2006 was made by Asus. At the same time, Asus were making laptops under their own brand which showed a lot of potential e.g Asus W7J which had magnesium body. The idea was Asus could use knowledge they obtained making products for others to make their own products. Not only that, the Asus brand was becoming more known, the risk was the consumer might buy Asus products (they made quality products for those other big brands right? Why not go direct). Apple was rumored to pull back from using Asus as a manufacturing partner for this reason.
- pdimitar 3y agoOh I see. So Apple wanted ASUS to only produce laptops for them. Nasty but also not surprising, sadly.