That didn't last long... I think search is largely brand recognition... plus it's got to be hard to monitise now. Two of the largest tech companies, also own tw

That didn't last long... I think search is largely brand recognition... plus it's got to be hard to monitise now. Two of the largest tech companies, also own two of the largest search engines, and the two largest ad networks, plus everyone runs an ad blocker. And it got be massively expensive to run the infrastructure. That being said google is still the best search, but it's been arbitrarily getting worse for years.