It's not rewarded by the performance review system (except at Apple). You can apply craftsmanship, it's just you won't get credit for it, your manager won't ge

It's not rewarded by the performance review system (except at Apple). You can apply craftsmanship, it's just you won't get credit for it, your manager won't get credit for it, your VP won't get credit for it, and so on. That makes it a hard sell. A good manager's not going to penalize you for going above and beyond and fixing issues that you see, but it's hard to make a case for it when there's lots of other stuff to do and nobody important is going to notice the bugfix you just made. (And chances are, new bugs are just going to be introduced by some other team chasing the hot new feature.)