tl;dr: skating to where the puck will be, not where it is now. I think they are positioning themselves for the ubiquity of location-based technologies. By the

tl;dr: skating to where the puck will be, not where it is now. I think they are positioning themselves for the ubiquity of location-based technologies. By the end of 2013 I fully expect more energy efficient solutions to geolocation to be integrated in cellular phones or whatever we may see in terms of wireless connectivity. I also suspect there will be a social acceptance, if not necessarily embrace, of LBS. But in order to take advantage of the opportunity, they actually need to be in the field. The technology is emerging: http://eetimes.com/electronics-news/4236252/TI-announces-five-radio-combo-chip http://eetimes.com/electronics-news/4236252/TI-announces-fiv...