"Respect the reader's time. For example, in reviewing "City of Ember," a film about a city of the future buried deep beneath the surface of the earth," you must

"Respect the reader's time. For example, in reviewing "City of Ember," a film about a city of the future buried deep beneath the surface of the earth," you must not say it "looks like it was shot on a sound stage." As Louis Armstrong said about jazz, some folks they know, and the others, you can't tell 'em.' Never heard that Armstrong quote, but I'm stealing it Edit (maybe add Ebert to the title, I wouldn't have read it haven't I seen the website!)