Something like 600 million people live below the poverty line, which with current inflation is at $2.15 per day; so for them a 38 cent per day rate means divert

Something like 600 million people live below the poverty line, which with current inflation is at $2.15 per day; so for them a 38 cent per day rate means diverting almost 20% of their income just on water. For comparison, that's a much larger share than what USA residents spend on food (~13% of their income).