Hmm, I guess that's a good rationale, but unfortunately it's still useless. I believe that websites adopted the simplistic "don't track me" language because the

Hmm, I guess that's a good rationale, but unfortunately it's still useless. I believe that websites adopted the simplistic "don't track me" language because they want to appear to be embracing the law. I've asked a lot of people (> 100) what it means to them to be "tracked" and they have no idea what it means, but they're afraid of whatever it means.