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> That's exactly it though! Gruber thinks he's on an select list of writers and journalists. Instead, I believe he's an item on the Apple marketing checklist.
by bonzoesc 15y ago
> That's exactly it though! Gruber thinks he's on an select list of writers and journalists. Instead, I believe he's an item on the Apple marketing checklist.
You can have a writer on a marketing checklist; quality writing is important for marketing to certain demographics.
- easp 15y agoIndeed, making a select list of writers and journalists feel like they are on a a select list of writers and journalists has long been an important item on marketing checklists. What is unusual, in this case, is that Apple made it the way they launched the marketing for Mountain Lion.
- elithrar 15y ago> You can have a writer on a marketing checklist; quality writing is important for marketing to certain demographics. I agree. Many of the "news outlets" reported on the operating system itself, as that's what their readers want. They're not really that interested in the fact that this private Q&A is different, and who attended, and how good the coffee was. Daring Fireball readers obviously do, and it's probably why Gruber runs a fairly successful site: he found a good niche.