Serta Simmons and other mattress companies have been robbing consumers blind for years with exorbitant markups on inexpensive materials and with private brandin

Serta Simmons and other mattress companies have been robbing consumers blind for years with exorbitant markups on inexpensive materials and with private branding across stores that hides the name of the real manufacturer and model -- thus preventing any competitive comparisons. Yet, with decades of market dominance using these unethical practices, they still manage to wind-up bankrupt! Good riddance to the "used car salesman" model of the mattress business.