Not to be too glib, but investors are looking for sure things and on the internet advertising is a "sure thing" For these kinds of company deals where they don

Not to be too glib, but investors are looking for sure things and on the internet advertising is a "sure thing" For these kinds of company deals where they don't have 20 years of consistent revenue with a consistent product, like Coca-Cola or Apple sales, investors are going to push the company into doing things that they can understand easily.