I'm really not seeing the value in the app. Sure, the potential for revenue is huge through location-based advertising, but as an end user I can't see myself us

I'm really not seeing the value in the app. Sure, the potential for revenue is huge through location-based advertising, but as an end user I can't see myself using this more than once or twice. It's also kind of creepy. Granted, it's opt in, but given enough social pressure lots of people who would normally not use something like this will opt in reluctantly. The "relay" system sound ingenious though. One project I worked on last year had to do with location based messaging. The problem that we had was with battery life and the fact that updating location passively is a huge battery drain. Although it was just a proof of concept app, we probably should have spent more time looking at the problem from another angle like these guys.