I would argue that a lot of people (at least pre-election season) that googled "Santorum" wanted to see what everyone was talking about: spreadingsantorum.com.

I would argue that a lot of people (at least pre-election season) that googled "Santorum" wanted to see what everyone was talking about: spreadingsantorum.com. When people google "Michelle Obama", a humorous photo comparing her to a monkey is probably not what people are searching for. Google makes refinements to their algorithm to try to improve relevancy in the results. Michelle Obama's monkey meme never became relevant; Santorum's definition did.