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Nvidia is trying to reset expectations of consumers. Jensen aims to charge more for more GPU computing power into the future. This is because Nvidia has close

Nvidia is trying to reset expectations of consumers. Jensen aims to charge more for more GPU computing power into the future. This is because Nvidia has close to monopoly power this is able to break Moores Law single handedly.

hef19898 3y ago
Hell, they are able to sell graphic cards, well not nVidia themselves but still, in excess of 2k bucks. They'd be stupid not to try to keep prices that high, now the market seemlingy accept them.
- shjake 3y ago
  They might be putting themselves in a similar position as Intel though (maybe worse since I don’t recall Intel ever being as greedy..) if their competitors eventually catch up. Unlike in gaming in the data center initial cost + performance per watt are the only thing that really matter (besides software, Nvidia has a huge moat there..). And in relation to how much Nvidia is charging per GPU total power costs are close to zero.. So 4 ‘worse’ but much cheaper chips might be a better deal than buying an A/H100 etc.
  - soco 3y ago
    But does Nvidia have their own AMD-like foe waiting around the corner to fight them for the crown? I'm not sure there is in the near future anyone capable to sustain such a fight...
  - ascar 3y ago
    > Unlike in gaming in the data center initial cost + performance per watt are the only thing that really matter That's not true from a hardware perspective either. You can't just plug in 4 worse cards in the same rack. The savings on the graphics cards become less significant if you need to double/quadruple all other hardware to increase the number of racks. A 1U blade can easily cost $10000 without a graphics card.
    - btilly 3y ago
      You can plug in multiple GPUs on a computer. AWS has fleets with 4 and 8, see https://docs.aws.amazon.com/dlami/latest/devguide/gpu.html https://docs.aws.amazon.com/dlami/latest/devguide/gpu.html for pricing. For anything datacenter related, customers are very sensitive to price per performance. And datacenters are happy to oblige.
      - ascar 3y ago
        You're missing the point GP made though. He wants to replace one good card with 4 worse ones. It's not like that rack has 3 or 7 additional slots just unused. They're also already taken by the setup. And in the link you provided 5 out of 6 offerings are still Nvidia GPUs. Of course data centers are happy to oblige to customer demands, but initial cost per GPU and performance per watt are certainly not the only relevant factors.
    - apmcduck 3y ago
      I can build a GPUless microATX tower for $600 and the 3sqft of extra space costs $400. Somebody is overcharging you for 1U blades.
- mrtranscendence 3y ago
  The 4090 sold strong at first, but the rest of Nvidia’s 40-series offerings haven’t sold nearly as well. It’s still not clear if their attempt to reset expectations toward higher prices will work out in the long term, but in the short term it’s been a bit of a failure.
- andrewstuart 3y ago
  They’re losing a lot of customer love. IMO if Intel stay in the game it’ll be sorted out within a few years. Nvidia may have good software but people like paying less money. Paying less will win out.
- eat 3y ago
  I don't understand the part about the market accepting the price, or rather, I find it hard to believe that it's sustainable. I've played PC games my whole life and used to enjoy building and re-building my gaming PC every so often. Paying 2k for a single piece of hardware just doesn't seem like the right choice anymore. Makes more sense to buy a console (or two) these days.
geraldhh 3y ago
interesting take otoh it can be said that gpu's just look like they improved longer than cpu's because their workload is vastly more susceptible to parallelism.
eitau_1 3y ago
With little progress in performance, they're gonna compete with secondary market aka used devices.

hef19898 3y ago

Hell, they are able to sell graphic cards, well not nVidia themselves but still, in excess of 2k bucks. They'd be stupid not to try to keep prices that high, now the market seemlingy accept them.

shjake 3y ago
They might be putting themselves in a similar position as Intel though (maybe worse since I don’t recall Intel ever being as greedy..) if their competitors eventually catch up. Unlike in gaming in the data center initial cost + performance per watt are the only thing that really matter (besides software, Nvidia has a huge moat there..). And in relation to how much Nvidia is charging per GPU total power costs are close to zero.. So 4 ‘worse’ but much cheaper chips might be a better deal than buying an A/H100 etc.
- soco 3y ago
  But does Nvidia have their own AMD-like foe waiting around the corner to fight them for the crown? I'm not sure there is in the near future anyone capable to sustain such a fight...
- ascar 3y ago
  > Unlike in gaming in the data center initial cost + performance per watt are the only thing that really matter That's not true from a hardware perspective either. You can't just plug in 4 worse cards in the same rack. The savings on the graphics cards become less significant if you need to double/quadruple all other hardware to increase the number of racks. A 1U blade can easily cost $10000 without a graphics card.
  - btilly 3y ago
    You can plug in multiple GPUs on a computer. AWS has fleets with 4 and 8, see https://docs.aws.amazon.com/dlami/latest/devguide/gpu.html https://docs.aws.amazon.com/dlami/latest/devguide/gpu.html for pricing. For anything datacenter related, customers are very sensitive to price per performance. And datacenters are happy to oblige.
    - ascar 3y ago
      You're missing the point GP made though. He wants to replace one good card with 4 worse ones. It's not like that rack has 3 or 7 additional slots just unused. They're also already taken by the setup. And in the link you provided 5 out of 6 offerings are still Nvidia GPUs. Of course data centers are happy to oblige to customer demands, but initial cost per GPU and performance per watt are certainly not the only relevant factors.
  - apmcduck 3y ago
    I can build a GPUless microATX tower for $600 and the 3sqft of extra space costs $400. Somebody is overcharging you for 1U blades.
mrtranscendence 3y ago
The 4090 sold strong at first, but the rest of Nvidia’s 40-series offerings haven’t sold nearly as well. It’s still not clear if their attempt to reset expectations toward higher prices will work out in the long term, but in the short term it’s been a bit of a failure.
andrewstuart 3y ago
They’re losing a lot of customer love. IMO if Intel stay in the game it’ll be sorted out within a few years. Nvidia may have good software but people like paying less money. Paying less will win out.
eat 3y ago
I don't understand the part about the market accepting the price, or rather, I find it hard to believe that it's sustainable. I've played PC games my whole life and used to enjoy building and re-building my gaming PC every so often. Paying 2k for a single piece of hardware just doesn't seem like the right choice anymore. Makes more sense to buy a console (or two) these days.

geraldhh 3y ago

interesting take otoh it can be said that gpu's just look like they improved longer than cpu's because their workload is vastly more susceptible to parallelism.

eitau_1 3y ago

With little progress in performance, they're gonna compete with secondary market aka used devices.