For what it's worth, and focusing on this isn't worth much at all, I read it completely differently. Gruber was trying to convey a sense of how different this i

For what it's worth, and focusing on this isn't worth much at all, I read it completely differently. Gruber was trying to convey a sense of how different this is from the Apple of days gone by. He's trying to demonstrate that Apple has gone from having huge keynotes at Macworld to having medium-size keynotes in their own auditoriums to having one-on-ones with key members of the press. The point isn't "look at how awesome I am", the point is "look at how completely different this is from everything they've ever done in the past".