One of the classic examples I've heard was how Apple cannibalized their iPod (classic) with the iPod Mini and the iPod nano. These were smaller and cheaper due

One of the classic examples I've heard was how Apple cannibalized their iPod (classic) with the iPod Mini and the iPod nano. These were smaller and cheaper due to the flash storage, but did not replace their more expensive cousin. The iPod Classic got relatively little updates toward the end of the iPod line because while it had a dedicated fan base due to its ability to store truly massive music libraries, it just wasn't selling much. This was also the first time we really saw the scale Tim Cook could push for - competitors had difficulty going up against Apple because they hadn't just bought out all the available flash in the channel - they had funded building new factories for building denser/cheaper flash, in return for their entire initial production.