It's all about the content. It won't matter how nice this thing is if there is no content to go with it. The pricing will ensure this market will be small and

It's all about the content. It won't matter how nice this thing is if there is no content to go with it. The pricing will ensure this market will be small and niche for some time to come. And Apple being Apple, we can expect locked down SDKs, walled gardens, and all the rest. Why would content creators target that? And with what tools? Which are the launch partners (if any)? Who is already working to produce content? What kind of content? Is it going to be games or is this being aimed at people wanting to do meetings (which meta seems to insist is the killer use case). Or are they like MS trying to target companies with some fancy AI use cases around people fiddling with complicated 3d models professionally? I don't think anyone has nailed content for AR just yet.