My parents are from the "boomer" generation, and their idea of environmentalism is pretty good in a lot of ways, but in terms of lifestyle, they think of it as

My parents are from the "boomer" generation, and their idea of environmentalism is pretty good in a lot of ways, but in terms of lifestyle, they think of it as "live on a big lot with a lot of trees and drive everywhere". Yes, they get to see lots of green - but they are very fossil fuel dependent. There really is a shift in mentality from thinking about what you see out your front door to thinking about the whole thing as a global system, and not everyone is capable of connecting the dots.