Even if you're right and the average person never replaces facebook with a social media platform they run out of their living room, I don't think it would mean

Even if you're right and the average person never replaces facebook with a social media platform they run out of their living room, I don't think it would mean that he failed in his goal as long as he's able to demonstrate that it's possible to do it with modest resources. It sounds like he just wants to give people a real world example they can point to which shows that not having a ton of money isn't a huge barrier running a social media site.