I wholeheartadly agree with everything you said, and I'd love to understand it even more. What is the difference between an idea and business value? How do you

I wholeheartadly agree with everything you said, and I'd love to understand it even more. What is the difference between an idea and business value? How do you spot both of them at the same time, as neither can exist without the other? How do you increase business value when you're out of fresh ideas?