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How would you turn live photo audio into adtech-compliant metadata? AFAIK there's nothing remotely like that in the OpenRTB spec, which is the standard for all

How would you turn live photo audio into adtech-compliant metadata? AFAIK there's nothing remotely like that in the OpenRTB spec, which is the standard for all real-time bidding ads.

saagarjha 3y ago
Text to speech?
- spondylosaurus 3y ago
  So speech gets converted to text, then, but how does that text get turned into usable metadata that follows adtech-specific protocols?
  - saagarjha 3y ago
    What does adtech do with all the other metadata they process?
    - spondylosaurus 3y ago
      If you're actually curious, the OpenRTB spec is open-source. You can see the entire protocol in detail here: https://github.com/InteractiveAdvertisingBureau/openrtb/blob/master/OpenRTB%20v3.0%20FINAL.md https://github.com/InteractiveAdvertisingBureau/openrtb/blob...
      - saagarjha 3y ago
        Perhaps I’m misunderstanding here. This seems like the spec for advertiser bidding. Why is this relevant for how user data is consumed for targeting purposes?