Completely agree. The "idea" preoccupation with entrepreneurs is like the business equivalent of trendy weight loss diets. It's easy, so people want to believe

Completely agree. The "idea" preoccupation with entrepreneurs is like the business equivalent of trendy weight loss diets. It's easy, so people want to believe all you need is the right idea and you're golden. The truth is much simpler, but it's also much harder to implement because it takes discipline and persistence. Probably why failure rates are so high in business as with diets... If you think your idea is more than 5% of what matters, youve already lost.