I’m happy to enter any sort of transparent business transaction of information-for—content or money-for-content. But that’s not what the adtech web is, and tha

I’m happy to enter any sort of transparent business transaction of information-for—content or money-for-content. But that’s not what the adtech web is, and that’s why it needs to die. I’d be absolutely delighted to see 99% of ad funded content and services wiped off the face of the web tomorrow, even if a lot of it is stuff I use and enjoy. Which is why I’m bullish on “nuclear options” for regulation such as binding DNT to GDPR, or making opt out default and not even allowing pop-up opt in, or suing a few large companies into bankruptcy for using consent dark pattens or other slight violations, just to make an example. Because it’s not that ads would be banned by that. It’s tracking and micro targeted ads. And while ads may be necessary to provide “free” services, we need to get away from the idea that the only ads worth showing are ones with precise targeting and advance led fraud countermeasures.