One way to combat this is to reframe disability/accessibility as universal design or inclusive design. Then refer to the many ways that approaches, features, an

One way to combat this is to reframe disability/accessibility as universal design or inclusive design. Then refer to the many ways that approaches, features, and tools that make a product more accessible can also improve overall usage metrics or other KPIs. In the olden days, people referred to the "curb cut" — the smooth cutout at the edge of a curb that allows a wheelchair user to traverse from street level onto the curb. This turns out to be useful for UPS drivers with dollies, parents with strollers, and many other users as well. In the digital world there are other examples, including better SEO ratings for websites that have proper accessibility and can be more accurately parsed by web crawlers. I've found that if you present both the accessibility benefits and the business benefits, you can make a lot more progress than if you just rely on one or the other.