> "Why are they all there?" Maybe because it's a 'social event', like lining up to buy concert tickets, or a new video game, or going shopping on black friday,

> "Why are they all there?" Maybe because it's a 'social event', like lining up to buy concert tickets, or a new video game, or going shopping on black friday, or getting to an amusement park early to be first in line for their favorite roller coaster. Regular people do those sorts of things for products and experiences all the time and no-one feels a need to invent an "RDF" to explain it. If you want to say "Jobs was persuasive" in meetings, that's one thing. What people who've worked at Apple and seen keynotes comment on and call an RDF is basically that. There is no doubt that he was a charismatic guy who prepared and presented well. But that's a far cry from saying it's at all reasonable to assert that his charisma motivates any statistically significant slice of people to buy Apple products without any regard for their quality or value.