Yeah, I remember in the mid-late 90's when companies would actually disable cookies altogether. Most non-technical people just don't understand the what/how/wh

Yeah, I remember in the mid-late 90's when companies would actually disable cookies altogether. Most non-technical people just don't understand the what/how/why cookies work, or were really needed in the browsers. In the end, it's definitely been used in excessive and somewhat intrusive ways. I also wish that browsers had better controls over second and third party cookies and tracking (similar for nested iframe) in order to bubble some of it closer to the surface. In the end, pihole, ublock origin and privacy badger goes a long way to limiting this.