People at Nintendo have used that turn of phrase to describe their approach. https://medium.com/@adamagb/nintendo-s-little-known-product-philosophy-lateral-thi

People at Nintendo have used that turn of phrase to describe their approach. https://medium.com/@adamagb/nintendo-s-little-known-product-philosophy-lateral-thinking-with-withered-technology-bac7257d8f4 https://medium.com/@adamagb/nintendo-s-little-known-product-...